Many of the speakers talked about the topic of video marketing at the conference supported by Max Polyakov. They posited that the growth of video buying can no longer be ignored in the present day digital marketing as its share keeps growing. The statistics are that there was a tenfold growth in the use of video marketing between 2010 and 2016. The prediction is that by 2020, 80% of digital marketing will be based on video marketing. The areas will include live video streaming, 360 degrees video, and video advertising.