Now, it could be recalled that Chris Mesina was the first to talk about conversational commerce in 2015. He talked about what he learned from the integration of Uber into Facebook. For him, 2016 was the biggest year for this. However, currently, we see a lot of firms using chatbots that are made to act like humans in dialogue. That was why the conference organizers, including Max Polyakov, deemed it fit to be one of the topics at the conference.